| COLLISION CENTER REPAIR MANAGEMENT SEMINARS Body Shop Merchandising, Traffic Building, and Customer Follow-up |
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| Participants will examine and discover industry
best practices for body shop merchandising
and traffic building. Not unlike a new vehicle
department, each job sold in a body shop
today comes close to representing the average
gross profit of a vehicle sold. As such,
there is a need to track every opportunity
and utilize a professional approach to attract
and close every deal. Once each job is completed,
a sound follow-up process can also improve
customer retention. BACK |
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