SERVICE SEMINARS
Establishing Market Driven Service Pricing and Point of Purchase
Sales Tools
Take the guesswork out of labor rates, competitive specials, and discounting. If you are managing your pricing based on what the factory will pay for warranty repairs you may have a tremendous opportunity to improve your customer’s perception of your dealership and your profitability. Customers buy for many reasons, and price is only one of them. Use this class to develop the skills needed to manage your pricing and value propositions based on your own specific market.
Overview:
Students will acquire the skills needed to perform his/her own competitive analysis, learn the techniques required to set variable labor rates, define GRID pricing methods, develop weighted parts pricing, and develop total job pricing methods. Students will also learn how to develop factory recommended maintenance menus, which include bundle pricing for mileage and time interval maintenance. Students will learn to utilize a multi-point inspection form, as well as the process which allows service personnel to document needed maintenance or repairs for every customer. Methods for daily, weekly, and monthly performance monitoring will also be taught, allowing students to learn to adjust to changing markets and/or dealership needs.
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